Success Stories
Clifford H, MBA, Operational Transformation Director
Before Jobclub
- Banner is a wasted marketing opportunity
- Profile pic with generic background gets lost in the feed
- Headline not specific on target role, doesn't show impact
- Overall the profile feels generic
- Recruiters and hiring managers have to hunt for information to understand if he is relevant to their role
After Jobclub
- Banner immediately shows target roles & areas of expertise
- Profile pic stands out in the feed
- Headline clearly shows target roles, outcomes he drives and professional qualification
- University is a recognised institution
- Headline and banner optimised for mobile viewing
- Overall the profile has a brand feel with strong colours and targeted language for level, scope and impact
- Recruiters and hiring managers can see his level scope and impact in 6 seconds
Before Jobclub
- Generic opening that sounds like everyone else
- No metrics showing impact
- Keyword dump
After Jobclub
- Targeted opening that clearly states areas of expertise and the value he brings
- Specific impact with metrics detailed in target roles of Operational Transformation Director
- The value he brings to an organisation is reinforced at every opportunity
- Call To Action so recruiters and hiring managers can reach out immediately
- Keywords woven into impact statements
- Coherent career story that controls the narrative
- Optimised spacing for mobile scanning
Preeti R, MAHRI, Head of Operations
Multiple Offers in a Competitive Market, Landed a Director Role
Before Jobclub
- Banner is a wasted marketing opportunity
- Profile pic with generic background gets lost in the feed
- Headline not specific on target role, uses American spelling and is too long to read on mobile
- Overall the profile feels generic
- Recruiters and hiring managers have to hunt for information to understand if she is relevant to their role
After Jobclub
- Banner immediately shows target roles & areas of expertise
- Profile pic stands out in the feed
- Headline clearly shows target roles, outcomes she drives and professional qualification
- Headline and banner optimised for mobile viewing
- Overall the profile has a brand feel with strong colours and targeted language for level, scope and impact
- Recruiters and hiring managers can see her level scope and impact in 6 seconds
Before Jobclub
- Generic opening that sounds like everyone else
- No metrics showing impact
- Keyword dump
After Jobclub
- Targeted opening that clearly states areas of expertise and the value she brings
- Specific impact with metrics detailed in target roles of Operations and People & Culture
- The value she brings to an organisation is reinforced again at end of section
- Contact details so recruiters and hiring managers can reach out immediately
- Keywords woven into impact statements
- Coherent career story that controls the narrative
- Optimised bullets and spacing for mobile scanning
Cheraine is incredibly thorough and detail-oriented in her approach. She took the time to truly understand my career journey, strengths, and future goals, and translated that into a CV and LinkedIn profile that genuinely reflects who I am.
She was highly receptive to feedback, making thoughtful adjustments along the way to ensure everything was aligned. Beyond just CV writing, she also shared valuable job search strategies and practical insights to help navigate such a competitive market.
What really stood out was how approachable and supportive she is, always available to answer questions and provide guidance. Cheraine goes above and beyond, and I would highly recommend her to anyone looking to elevate their professional profile.
Preeti R, MAHRI, Head of Operations
Multiple Offers in a Competitive Market, Landed a Director Role
When I contacted Cheraine, I was looking for some general advice, and was like many people, quite ‘precious’ about my profile and CV - I didn’t think there was anything wrong with it! After some initial discussions I decided to give her services a go and I’m so glad I did. Cheraine worked some magic on my profile and CV and within a week of sending her version out I had two interviews, one of which converted to an offer! Just over two months later I’ve started my new job in another country! I have already recommended Cheraine to two people who are in their job search era and would not hesitate to recommend her services to anyone looking for their next opportunity. As well as being great at what she does, she’s very easy to work with and a genuinely good person. I’m happy to have her in my circle!
Annie G, FCIPD, MBA, HR Director
Multiple Interviews 1-Week later, Landed Dream Job
I was made redundant and needed to find work quickly, so I started applying for jobs as soon as possible, right from the first month of redundancy. I tried various tools, including AI-based platforms, sent out resumes, and even engaged other resume writers.
When I spoke to Cheraine, I made it clear: to earn my review, the resume and LinkedIn profile needed to truly engage. She had to get me to interview stages and past the endless noise of ATS systems. The first thing I was asked was to show her what I'd already done. It was refreshing to complete a questionnaire and have a strategy applied specifically for me.
Cheraine is worth the recommendation, I was respected, valued, and personally supported. There were genuine follow-ups and real conversations. Cheraine got me through the barriers to success. Even after 15 years in a single company, I'm now able to look professional and have my strengths highlighted.
Stephen P, Technology Professional
0 interviews for 3 months, landed 1st interview 24-Hours after working together
Landed Dream Job
Cheraine has been an outstanding consultant and mentor to me. Her guidance in fine tuning my resume, highlighting features that I was somehow unable to bring focus to for recruiters, was truly worth the time I spent communicating with her. The changes she advised had a remarkable impact as my applications received responses with genuine interest and at a much higher frequency than before. She also helped with important tips on interviews right from the preparation to the actual interaction with a panel and one of those interviews has landed me where I am right now. I would recommend her expertise whole-heartedly for anyone aiming for that dream job!
Reaz S, Technology Director
Landed Dream Job
Cheraine's expertise in crafting compelling, tailored resumes is evident in the level of care, attention to detail, and strategic insight she brought to the process. Her ability to highlight key strengths while aligning the content with industry expectations was invaluable. The entire process was seamless and stress-free.
Anna C, Policy Director
Landed Dream Job
Cheraine’s service was quick and professional. It elevated my resume to a higher standard, which gave me more confidence in applying for positions. I would highly recommend her services to any jobseekers wanting to ensure they are noticed by recruiters.
Tanya C, CPA
Landed Dream Job
I recently completed a LinkedIn optimisation session with Cheraine and it was one of the most practical and insightful pieces of career development I have undertaken in recent years. As a senior professional, I thought my LinkedIn profile was reasonably strong. What I had not fully appreciated was how misaligned it was with how recruiters actually search, filter and assess candidates at senior level.
Cheraine did not offer generic advice. She provided targeted, strategic feedback grounded in real recruitment insight. She helped me understand where I was underselling my experience, where my positioning was unclear, and how small structural changes to headline, “About” section and keywords could materially improve visibility and impact. Her approach is direct, evidence-based and commercially aware.
She focuses on outcomes, not aesthetics. What particularly impressed me was her clarity around narrative. Senior professionals often have complex career journeys. Cheraine helps you shape that complexity into a coherent, forward-facing story that aligns with the roles you actually want, rather than the roles you have previously held. She also offers continued 1–2–1 support through to interview stage, which speaks to her confidence in her process and her commitment to client outcomes.
Gareth S, Director
